KTV Started in 2001, KTV extends the non-stop Kondattam to its viewers in a variety of programmes. HOUSEFULL shows, round the clock at home. That was KTV's strategy when it lit up small screens all over Tamil Nadu in October 2001 with the silver screen's most colossal hits.

KTV zoomed to the top of the TRP charts in its first week itself and created history by being the only channel in India to have such a celebrated debut. Sun network's strategy for KTV is as always extremely simple: Have the movie buff firmly by his remote control rewarding him every single day with superhit films. And keep the couch potato well fed with a rich diet of popular serials, countdowns, live shows, evergreen classics and film entertainment 24 hours a day.

One look at a regular KTV day with 3 movies daily, it seems like the channel's advertising tagline of 'non stop kondattam' (celebration) is truly justified. A choc-a-bloc morning is packed with star interviews, film, trivia and comedy specials. Classic matinees with evergreen hits from yesteryears and of course, the coveted evening prime time where one can expect a blockbuster every single day.

KTV isn't just going to be 'THE MOVIE' channel it's got a more holistic image in mind for itself. 'THE SHOWBIZ' channel is how it prefers to call itself. Getting the rights to popular international game shows and Kollywood-ising them is one part of this master plan. Interactive being the buzzword, viewers will be involved all the way.